Screens have become integral to every facet of modern living. From work to entertainment, people now seek more freedom in how and where they enjoy visual content. Amid this shift, Samsung Electronics is redefining what a display can be — transforming screens from static fixtures into versatile companions that move seamlessly with users’ lifestyles, anytime and anywhere.
In the latest chapter of this journey to deliver the ultimate viewing experience, Samsung has explored the new “portable screen” category — embodied in The Movingstyle.
Merging the company’s leading expertise across TVs, advanced monitors and mobile devices, The Movingstyle brings cinematic visuals and smart versatility to spaces where traditional screens can’t go. To learn more about its development, Samsung Newsroom spoke with Seokmin Baek from the Product Planning Group and Michael (Hyeon-seok) Kim from the Enterprise R&D Lab of the Visual Display (VD) Business at Samsung Electronics.
A Portable Screen for Every Viewing Experience
One of the key challenges in product planning is aligning new technologies with user demand. “We recognized the demand for a more comfortable viewing experience — even at home — and paired that insight with Samsung’s expertise in portable screen technology,” explained Baek, who played a key role in planning The Movingstyle.
“From The Sero, a portable TV with a pivoting screen for optimized mobile viewing, to The Freestyle portable projector and now The Movingstyle portable screen, Samsung has continuously expanded the boundaries of portable viewing,” he added. “Along the way, we identified the demand for a seamless viewing experience that lets users instantly open a screen wherever they want — and that idea became the starting point for this product.”
Thanks to its kickstand with a built-in battery, The Movingstyle can be used as a completely wireless screen anywhere — no additional accessories required. When extra power is needed, it can also be connected to an external battery.
“With the goal of creating a portable screen that can be moved freely throughout the home, we equipped The Movingstyle with a kickstand that allows users to continue watching content while, and immediately after, detaching the screen — and to carry it easily by the handle,” explained Baek. By simply unfolding the kickstand, users can detach the screen without any extra tools and place The Movingstyle upright on a desk, table or any surface.
Because The Movingstyle supports touch input, operation feels even more intuitive and convenient. Viewing experiences are often contrasted in two formats: the “lean-forward” experience, in which users lean in toward the screen for deep immersion, and the “lean-back” experience, in which they sit back and enjoy content in comfort. “The Movingstyle is a product that allows users to move naturally between these two viewing experiences,” he said.
When users want to quickly adjust settings while on the move or look up a cooking video in the kitchen, they can use the touchscreen — the most intuitive and responsive way to interact. When watching a movie in bed, they can simply pick up the remote control. Both lean-forward and lean-back viewing are seamless and natural with The Movingstyle.
“We spent a lot of time thinking about The Movingstyle’s identity during product planning and eventually arrived at a new category by combining Samsung’s expertise in mobile devices with the strengths of our TVs and monitors,” Baek explained. “In essence, The Movingstyle offers the portability of a mobile device, the accuracy of a monitor and the immersive viewing experience of a TV. The addition of a touch interface, in particular, takes the user experience to a whole new level.”
User Satisfaction as the Ultimate Standard
As a product that combines the best qualities of mobile devices, monitors and TVs, The Movingstyle stands in a category of its own that is reshaping the market landscape. Creating such a product category was no easy task. “We had to redefine everything — from planning and development to manufacturing — to deliver a completely new user experience,” said Kim, who was involved in the product’s development. “We revisited every step, from consumer research and the development process to quality assurance.”
But redefining internal processes was only part of the challenge. Pioneering a new category also meant setting new industry standards. The development team had to determine specifications and establish safety standards from scratch. “I often pulled all-nighters, driven by the determination to create a brand-new category,” he said. “Without that goal, I don’t think I could have completed the project.”
Unlike TVs, which are typically viewed from a distance, monitors are viewed much closer to the eyes — making them subject to stricter safety standards. And when touch functionality is added, durability, touch accuracy and response rate become critical factors as well. While monitors prioritize input-to-output accuracy, TVs must also enhance perceived picture quality and visual appeal.
Developing such a versatile product came with many hurdles — from defining specifications to addressing legal standards — but Kim remained composed throughout. “As a developer and engineer, it is my role to identify what customers want and turn that into a product,” he said.
“The Movingstyle was born from close collaboration across our TV, monitor and mobile teams, achieving a higher level of perfection by bringing together the best technologies from each field,” Kim added with pride. “It’s an outcome that could only be achieved by a world-leading company with deep technological expertise and product know-how across various categories.”
A Beautifully Effortless Design, Perfected in the Details
Aside from the screen itself, the kickstand is the most distinctive aspect of The Movingstyle’s design. As a key component that completes the portable screen’s user experience, it hides a number of intricate details behind its simple appearance.
Durability was the primary focus of the kickstand’s development. “After much consideration, we adopted a circuit-integrated design for the hinge structure that allows the stand to fold. Simply put, there’s a sturdy hinge, and housed inside it are the cables, power management circuit and other parts,” explained Kim.
An independent standard hinge — typically installed separately from components such as the battery, cables and circuit board — is far easier to develop and manufacture but significantly less durable. To ensure the highest quality, Samsung instead chose a structure that integrates the circuit and hinge into a single module. This approach required a more complex design and manufacturing process but was key to achieving The Movingstyle’s exceptional build.
Careful thought was put into the connection ports located on the back of the screen as well. “The Movingstyle was designed to function as a single, self-contained object that blends naturally into any space, thanks to its slim and compact form,” Baek said. “We especially wanted users to focus entirely on the screen without being distracted by exposed cables. To achieve this, we neatly positioned the connection ports at the center of the rear panel, resulting in a clean and refined finish.”
Another advantage of The Movingstyle is its ability to switch seamlessly between landscape and portrait modes while attached to the base stand. Users can enjoy both horizontal and vertical content in their optimal forms on the wide screen. “When giving a presentation, The Movingstyle can serve as a prompter in portrait mode. And with touch input support, the device is also convenient to use as a display during meetings where no other screen is available,” said Kim.
The Movingstyle exemplifies Samsung’s commitment to understanding user needs and transforming them into entirely new product experiences. “I hope The Movingstyle will be remembered as the starting point of a shift that opens a new chapter in portable touchscreen technology,” said Kim. More than just a cutting-edge display, The Movingstyle marks the next evolution in how users experience visual content — and now, it’s ready to prove its potential in the market.
