Samsung Electronics has once again been named the top brand in Asia by Nikkei Research’s “Global Brand Survey 2025.” The company achieved a brand value score of 4,719, underscoring its strong reputation and continued growth across key Asian markets.
The annual survey, now in its second year, evaluated 200 global brands based on consumer responses from more than 70,000 participants across 11 countries and regions, including Japan. In Asia, the analysis focused on eight major countries and regions with strong Japanese business ties: China, India, Indonesia, Malaysia, the Philippines, Taiwan, Thailand and Vietnam. Samsung ranked first in five of these markets — Malaysia, India, Indonesia, Thailand and Vietnam — raising its brand value in each one compared to the previous survey.
This recognition highlights Samsung’s enduring leadership in innovation, product quality and consumer engagement throughout the region. It also serves to reinforce the company’s position as a global technology leader enhancing everyday life through an advanced, comprehensive ecosystem of products and services.
Learn more at the Samsung Japan Newsroom
