Samsung Electronics has been recognized with multiple national awards in Brazil, reaffirming its position as one of the country’s most admired and trusted brands. The company was one of the major winners of Folha Top of Mind from Folha de São Paulo, Estadão Marcas Mais from O Estado de S. Paulo and the Top Educação Award from Revista Educação — highlighting its strong reputation for innovation, quality and commitment to Brazilian consumers.
In the Folha Top of Mind 2025 survey, conducted by the Datafolha Institute, Samsung retained first place in three major categories: “TV Set,” “Computer and Notebook” and “Smartphone and Tablet.” The company achieved its highest-ever recall rate for TVs, with 43% of spontaneous mentions, underscoring its leadership in the television market. In computers and notebooks, Samsung scored 29%, marking its best performance since the segment was introduced in 2020. For smartphones and tablets, the brand maintained its undefeated streak for the eleventh consecutive year, mentioned by 43% of respondents. Recognition was particularly high among younger audiences aged 16 to 34, where recall reached up to 52%.
Samsung’s leadership was further reinforced at Estadão’s Marcas Mais 2025 awards. The company took the top spots in the “Cell Phones” and “Notebook & Computers” categories, based on the brand’s strong emotional connection with Brazilian consumers and consistent strategy that prioritizes design, innovation and performance across its product portfolio.
Samsung also earned the Top Educação Award from Revista Educação, in the “Computer, Tablet and Notebook Manufacturers” category. This accolade acknowledges organizations that contribute to educational progress and digital transformation in Brazil, underscoring the company’s ongoing efforts to deliver B2B technology solutions that empower institutions to innovate and enhance digital learning experiences nationwide.
In the gaming sector, the Odyssey Cup 2025 eSports campaign won two honors at MMA Smarties Brasil 2025 — gold in “Gaming, Gamification and E-sports” and silver in “Consumer Journey Marketing – Lead Generation/CRM.” In addition, Samsung’s immersive booth at Brasil Game Show 2025 was recognized by IGN Brasil as the best attraction of the event for offering an engaging gaming experience with its full product lineup.
Learn more at the Samsung Brazil Newsroom
