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Smart Modular Home: A Next-Generation Living Space Enriched With AI

Samsung Electronics unveiled its Smart Modular Home — an AI-enabled residential model designed for modular architecture — at IFA 2025, Europe’s largest home appliance exhibition.   ▲ View of the Smart Modular Home   The Smart Modular Home combines AI-enabled appliances, high-efficiency HVAC (heating, ventilation and air conditioning) systems and seamless connectivity through SmartThings1 and…

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[Interview] Unmatched Picture Quality in Both Bright and Dark Rooms: The 2025 Samsung OLED TV’s Game-Changing Innovations

At its core, television is about picture quality. As the world’s No. 1 TV brand, Samsung Electronics has consistently extended its lead in this field, securing an unrivaled position in the pursuit of excellence.   The mark of true leadership, however, lies not only in picture quality itself but also in the overall viewing experience….

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Samsung’s Home Appliances Become the First Products To Receive BSI IT Security Label Through Korea-Germany Mutual Recognition Arrangement

The new robot vacuum cleaner and Bespoke AI Refrigerators achieved the highest ‘Standard’ grade in KISA’s Certification of IoT Cybersecurity Ceremony at IFA 2025 featured official signing and celebrates Samsung products being the first to receive BSI IT Security Label through new MRA Samsung Electronics announced that its latest robot vacuum cleaner, the Bespoke AI…

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Samsung’s 2025 OLED TV Certified as a VDE ‘Real Black’ Display for Industry-Leading Picture Quality

Samsung’s Glare-Free technology supports deep black colors, even in bright viewing conditions   Samsung Electronics today announced that its 2025 OLED TV (S95F model) has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical engineering certification institute in Germany.1 By meeting the required standards to be genuinely…

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Meet Samsung Galaxy S25 FE: The Gateway to the Galaxy AI and Flagship Essentials

With the latest Galaxy AI and a superior camera experience, Galaxy S25 FE delivers flagship features that are truly worth it Premium AI experience: the latest Galaxy AI1 experiences provides multimodal AI agents and personalized insights, with privacy secured by the new Knox Enhanced Encryption Protection. AI-powered creativity: The latest ProVisual Engine and an upgraded…

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Samsung Wins Numerous 2025 IFA Innovation Awards

Full range of products recognized for design, home entertainment experiences, innovation and more Samsung Electronics today announced that its latest products and services earned top recognition at the IFA 2025 Innovation Awards, including nine Best of Innovation winners and 17 Honoree distinctions across multiple categories. These recognitions come ahead of IFA 2025, which is Europe’s largest…

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