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Samsung Launches ‘Why Samsung’ Global Campaign, Highlighting AI, Connectivity, Security and Reliability in Home Appliances

Samsung Electronics has launched “Why Samsung,” a global campaign that highlights four core values that set the company’s home appliances apart: Bespoke AI, SmartThings,1 Security and Reliability. The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social…

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